Imagine Publishing has announced it has given every member of staff a free iPad.
The company is celebrating the end of its first full year of publishing iPhone and iPad digital editions of its magazines. It is one of the first publishing firms in the world to make its entire print portfolio available on Apple devices.
Imagine claims that gifting its entire workforce with iPads is not only to allow employees to better understand and appreciate the various publications, but also to encourage more creative ideas when bringing these properties to the App Store.
“Our digital future is exceptionally bright,” said managing director Damian Butt. “Imagine’s print and digital magazines are bought by passionate, well-informed, technology literate individuals who happily enjoy our content in many different formats, including iPad – this gift is the perfect way for everyone at Imagine to join in the digital publishing revolution.
““Imagine is an exciting technology publisher which benefits from both a healthy print portfolio – tactile, glossy, and collectable – and also a rapidly expanding versatile digital portfolio.
“Over a year’s worth of sales has shown that we are not cannibalising our print sales, just the opposite – we are delivering our brands to a whole new worldwide audience. Imagine is at the cutting edge and perfectly poised to leverage its high value content on all existing and new digital platforms. At Imagine we don’t fear the digital future – we embrace it.”