Free supply of PS4 expected by April

Christopher Dring
Free supply of PS4 expected by April

PS4 will remain in short supply until around April, predicts Sony.

The new console has been a huge success for the platform holder. According to UK retailers, PS4 is the best-selling games machine this year so far, and since January has sold around double the number of units of its nearest competitor – Xbox One.

PlayStation UK and Ireland boss Fergal Gara admitted to MCV that the performance has defied the company’s expectations, but hopes retailers will have free-supply of the console before the summer.

“I can’t work it out precisely. But based on what I’ve seen so far, I think it is going to be tricky until around about April. You might get a fortnight or a week here or there where it is more available, but we should be back to free supply by about April,” said Gara.

“That’s our best guess. It might be a little earlier than that, or it might be a little later. But we’ll get there.”

On the success of the console so far, he added: “PS4 pre-orders were obviously a strong indicator of what was going to happen, but they were so big that we were pinching ourselves and wondering if people were pre-ordering in more than one place, and if some of these pre-orders were real.

“We were getting numbers we never imagined, let alone seen before. But it proved to be real. How do I reconcile that? I think the world has changed since we launched PS3.

“The price differential between PS3 and PS4 is not nearly as a big as it was between PS2 and PS3. But you are also talking about a public that has become used to regular technology upgrades on reasonably expensive devices, likes tablets and smartphones. So there is a comfort level with upgrading that meant consumers were ready earlier and there was a pent-up demand that we couldn’t anticipate. It’s been a pleasant surprise.”

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Tags: Sony , Retail , Hardware , uk , supply , PS4

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