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Future forms entertainment division

Ben Parfitt
Future forms entertainment division

Media giant Future has merged its games and film sales and publishing departments into one entertainment division to strengthen the team.

The idea behind the merger is to offer Future’s clients better access to the film and game audiences.

The company has already hired two new publishers and is on the hunt for two more.

Clair Porteous has joined from IPC’s Nuts to run the film portfolio, while Stuart Galbraith has been moved to run the Xbox and kids titles. James Binns has also expanded his role to look after CVG and GamesRadar, alongside his PC and Edge responsibilities.

Entertainment group publisher Simon Maxwell explained to MCV: “There have been a number of key personnel changes over the last ten months as we looked to restructure the business slightly. Our market-leading games and film portfolios have merged to create one entertainment division, which will give our clients easy access to an even bigger audience of high volume gamers and film enthusiasts.

“We spent a long time looking for the right people for each portfolio – people from an entertainment background who have a lot of experience marketing to a young, passionate, male audience. I am confident we have a very strong team.

“Future is now better placed than ever to drive the business forward and realise all the exciting projects and product development that we have planned for this year.”

Ad sales director for film Rob Elms added: “Our consumers are key influencers for all game and film releases. Not only do they often pre-order or buy early, play or watch longer, but they also inspire their peers about what products to buy and films to watch.”

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Tags: Media , publishing , entertainment , future , division , maxwell

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