Future teams with Tesco for ‘UK’s biggest-ever games magazine’

Tesco and Future-published games site GamesRadar.com have joined forces to create what it has dubbed ‘the UK’s biggest-ever games magazine’.

The free publication will be distributed through 425 Tesco supermarkets as well as with online purchases from the Tesco Entertainment website from June 16th.

It is another step in Tesco’s increasingly aggressive move into the games retail space, and promises “to provide customers with all the essential information they need to make safe and informed games purchasing decisions,” and will be written by Future’s GamesRadar.com team.

“Hot Summer Games” is the theme for the first issue, which will boast 24 pages on titles including Mario Kart Wii, Grand Theft Auto IV, Lego Indiana Jones, The Bourne Conspiracy, Alone in the Dark and more.

Games buying manager for Tesco Matthew Cushway said of the deal: “With the fantastic growth of gaming and the continuing diversity of the audience, Tesco wanted to offer our customers a simple guide to the key games they should be looking for this summer. Extensive customer research showed an overwhelming desire to get more information about games, helping them to make the right choice.”

“The magazine clearly explains what to expect from a game but also importantly to highlight who it is appropriate for,” added Cushway. “As a responsible retailer, we are keen to ensure that the customer makes an informed choice, making sure parents are made aware of 18 rated games to stop them being purchased for those under the legal age. Launching this magazine also indicates the strong ambitions Tesco has within the games market.”

Publisher at Future Lee Nutter added: “We are delighted to be working in partnership with Tesco on this landmark games magazine – utilising Future’s editorial expertise to inform and guide Tesco customers to the best games for them and their families. Working with the UK’s leading retailer further cements Future’s number one position in the games market.”

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Tags: tesco , future

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