A total of 243 GAME and 165 Gamestation stores will open their doors just before midnight on Thursday September 29th in anticipation of FIFA 12’s release.
GAME’s Oxford Street store is hosting the UK’s official midnight launch, with the first customer to buy the game receiving a new LG 3D monitor. Three more LG sets will also be on offer as prizes.
“With over 400 stores opening at midnight to celebrate the launch of FIFA 12, we’re kitting up for an evening of football fun across the country,” GAME and Gamestation marketing director Anna-Marie Mason stated.
“FIFA has proven year in, year out to be a hit with customers and we’re thrilled to be giving fans the earliest chance to pick up a copy.”
The industry’s eyes are now fixed squarely on retail, whom MCV anticipates will see FIFA 12 as very much a potential loss-leader. Will anyone match Tesco’s infamous £24.97 no-strings-attached price for FIFA 10 in October 2009?