Cedemo has launched its Video Game Barcode Scanner app in the US and UK for iPhone and Android smartphones.
The app lets people scan barcodes of console games in-store, to call up descriptions, videos, trailers, screenshots and other information. It launched last month in France.
Cedemo is running a competition to promote the US and UK version, giving away ezVision Video Glasses and games to people who use the app to share details of a scanned game on Facebook.
The company plans to make money from paid-for promotions within the app, but for now there are no price comparison features - unlike apps like ShopSavvy, eBay Mobile or Price Check With Amazon.
For more on Cedemo's plans, read our siter site ME's interview with the company.