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GAME details Xmas marketing assault

Ben Parfitt
GAME details Xmas marketing assault

Retail giant GAME has detailed a huge TV, cinema and print pre-Christmas marketing campaign for its two chains.

For its Gamestation brand, the group has booked consumer print, TV and national press advertising, with the tagline: ‘Talk to the gamers’.

The TV advertisement will feature a mixture of 30 and 20-second ads, and will promote Deals of the Week, bundle offers, pre-owned multibuys, as well as individual products.

Meanwhile, the firm’s GAME campaign targets core gamers with the strapline ‘Start here.’

Once again there will be a variety of special in-store and online offers as well as the firm’s “most exciting media campaign to date”, with new media activity including ad vans and cinema marketing.

All of the above the line marketing will be accompanied by in-store and online branding.

“For both brands, our Christmas marketing is all about the customer and what we can offer them that they will not get elsewhere,” said GAME Group’s customer and brand director Martyn Gibbs.

“It reinforces our specialist experience and credentials. We are currently working in close partnership with our suppliers to make sure that both brands are full of product and some great deals to help customers find exactly what they want at great prices.

“This is the first Gamestation brand campaign based on the ‘Talk to the gamers’ tagline. It is based purely on our staff, their knowledge, what they can offer our customers and is something that no other retailer can compete with.”

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Tags: GAME , uk , gamestation , marketing , christmas

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