Game Factory to ramp up output for 2008

Ben Parfitt
Family-friendly publisher The Game Factory is gearing up for its biggest ever year of releases, with 12 titles set to hit retail in 2008.

First up are DS titles Build-A-Bear Workshop and Bratz Ponyz 2, due in March and summer respectively. And more “exciting” product signings and new IP will follow, according to The Game Factory’s European marketing manager Lucinda Digweed.

“We’ve announced two titles to date but have over ten more in the pipeline for 2008,” she told MCV.

“We’ve got some incredibly exciting licences signed up, as well as some home-grown IP we’re very excited about. We’re ramping up our Wii offering as the install base expands."

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