The leading specialist games retailer has signed search and social marketing firm Greenlight to help grow its online offering.
Greenlight will handle GAME's search engine optimisation and work alongside the Group's in-house marketing team providing expertise both on-site and remotely.
"We have ambitious plans to treble online revenues in the next three years," said GAME Group's e-Commerce aquisition manager Steve Arbon.
"Greenlight has a stand out reputation for its quality of work and delivery of results. This coupled with its demonstrating a good knowledge of the sector we operate in and showcasing a strategy to help us achieve our goal, ultimately provied it the partner of choice to take us forward and grow our presence within search."
Greenlight CEO Warren Cowan added: "We are delighted to be partnering with GAME Group in what is a very exciting time for the electronic games industry.
"With the broadening of both gaming platforms from the traditional PC and console to mobile and tablet, and the purchasing models for games evolving into digital downloads, GAME Group is a fantastic client for us to be working with."