Skylanders fans now have a place to gather thanks to a new social initiative from GAME.
The retailer has today launched its Skylanders Swap Force Club. Members will be invited to meet at scheduled in-store events to not only mingle with fellow players but also get their hands on extra content like free Topps trading cards and characters.
There will also be special trade-in offers and free stuff for those who make a certain number of Skylanders purchases.
GAME currently offers a number of exclusive Skylanders characters on sale from today such as Fryno, Jet Vac, Hot Dog and Scratch.