Tim Ellis, a veteran of the firm, will now spearhead the games department and has bullish plans for the division.
“I’ve got clout and I know how to get things done - I intend to put HMV Games on the same footing as its music and DVD divisions,” Ellis (pictured) told MCV.
“We’re setting out a new vision and the board has a real belief in me to drive it.
“It’s not just about attacking GAME and trying to steal its custom - we intend to grow the market for the good of the industry. There’s a massive prize for HMV to take - but we also want to grow the market share and sales of video games.”