GAME: ‘Pre-owned charges haven’t hurt us’

Ben Parfitt
GAME: ‘Pre-owned charges haven’t hurt us’

The wide-spread efforts by publishers to earn extra money from pre-owned games hasn’t dented GAME’s second-hand game business.

This year EA, Sony and THQ have introduced new measures that mean owners of games like Mass Effect 2, SOCOM: Fireteam Bravo 3 and UFC Undisputed 2010 must pay for an extra online access code if they bought the game second-hand.

“Certainly, publishers are using content to extend the life of games to extend the reasons to keep them – that’s a good thing, as it’s good for us and we’ll sell more of the games,” said GAME CEO Ian Shepherd.

But these ‘second user charges’ haven’t diminished interest in pre-owned games.

“No we’ve not seen the changes in the commercial nature of how some games have launched make any impact on the trade-in category. It’s still a strong part of our business.”

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Tags: GAME , online , pre-owned , sales , dlc , second hand , pass , codes , project $10 , project ten dollar

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