GAME: We claim a third of accessories market

Ben Parfitt
GAME: We claim a third of accessories market

UK retailer GAME has said that sales of accessories in its stores account for around a third of the total accessories market across the regions in which it operates.

But interestingly for the Group, around 30 per cent of those sales are of its own label accessories.

GAME currently has a range of around 100 own label products and, in stark contrast to much of a game retailer's offer, each offers a typical margin of around 50 per cent. In the next few years CEO Ian Shepherd wants to double the size of its own label accessories offer.

The exec also highlighted the importance of product exclusivity deals where GAME becomes the sole UK stockist of certain software or hardware SKUs.

"Why would that happen?" Shepherd rhetorical asked himself of exclusivity deals.

"Because we're a fantastic launch platform for any product. Our ability to drive pre-orders, midnight openings. We're a great outlet for that. The customer wins, the supplier wins and we win. When we have an exclusive version of the game our market share is roughly a third higher than when we don't."

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Tags: GAME , Hardware , accessories , exclusives , label , gameware , own

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