Fewer gamers are using credit cards. NewZoo says that in 2010, 26 per cent of consumers reported making payment for games using credit cards, but that fell to 20 per cent last year.
It follows similar research from pre-payment specialist Ukash, which says nine out of ten of its customers prefer to use a cash alternative to credit and debit cards.
Pre-paid specialists, such as InComm, Microsoft, PaySafeCard and Ukash, have seen sales rise year-on-year. The amount spent on pre-paid cards in general have risen from £90m in 2010 to £125m in 2011.
“It’s far from game over for cash,”?said Ukash CEO David Hunter. “We’re seeing demand from publishers and gamers for alternative payment.”