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Games go to the Max

July 15th by Neil Long

Lads mag Maxim looks set to become the first lifestyle title to cover-mount a games demo disc.

MCV can reveal that a games DVD will be introduced in September and will feature playable PC demos, plus video trailers of forthcoming titles for all formats. If successful, the cover-mount will run quarterly.

A host of games publishers are currently clamouring to get their titles onto the disc for mass market exposure in the run-up to the Christmas rush.

Maxim’s move follows fellow lad mag Loaded’s recent expansion of its games coverage, and is another welcome indication of games becoming mass market as thoughts turn to what could be the biggest Christmas ever.

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