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Games market down as sector fragments

Ben Parfitt
Games market down as sector fragments

Retail will not match 2009’s sales figures, despite a Q4 sales surge.

Record-breaking sales for FIFA 11 and Black Ops have helped retail beat last year’s Q4 numbers.

According to MCV calculations based on Chart-Track data, retail needs to sell more than 20m units and make £313m in three weeks to match 2009’s full-year figure.

Codemasters CEO Rod Cousens said that the dip is due to market changes: “How much of it has been offset by downloads? What percentage was pre-owned? What was the impact from supermarkets? All of these are factors so I’m not sure it was so bad.”

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Tags: uk , video games , market , value , down , decrease

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