His keynote speech will be entitled ‘Playing with video games – the next-gen of games and gamers’ and will questions some of the assumptions of established video games marketing.
Other speakers at the event include Elliott Newman of marketing specialist Hypertag, who will discuss the role of connecting consumers to branding through content, Some Research’s Sean Dromgoole, Osborne Clarke’s Nick Johnson and New Media Age’s Michael Nutley
“The Games Marketing Forum is all about delivering new and practical marketing solutions in order to sell more games,” Tandem Events’ MD Andy Lane stated. “I’m delighted that James and Elliott are joining the fantastic speaker line-up we’ve got and know that their sessions will add real-value to the people who are at the sharp end of games marketing.”
For more information on the Games Marketing Forum click here.