Games Retail Guide 2011

Dominic Sacco
Games Retail Guide 2011



The grocer is going from strength to strength. The retailer enjoyed its best Christmas in 2010 with like-for-like sales up 3.6 per cent. Sainsbury’s has also opened 72 stores in the past 12 months and plans to create 20,000 new jobs over the next few years.

Gurdeep Hunjan continues to head up the games buying team, while Kenneth Clow and Nick Arran have left during the last 12 months. The latter now works at GAME. Toby Burton and Stephen Bowes have joined as senior games buyer and games buyer. Craig Kerman remains senior games buyer.

Number of UK stores:

J Sainsbury,
33 Holborn,
London, EC1N 2HT


Contact number:
020 7695 6000

Key personnel:

Gurdeep Hunjan – Games Buying Manager
Toby Burton – Senior Games Buyer
Craig Kerman – Senior Games Buyer
Stephen Bowes – Games Buyer




Morrisons is making a bigger impact on the games industry as it grows nationwide.
The retailer made headlines after advertising the Nintendo 3DS for the low price of £187 ahead of its March launch earlier this year.

The biggest change at Morrisons has been its decision to end its long-term relationship with supplier Music Box Leisure and move its business to Cinram. That distributor is best known for its work in film and is now looking to grow the games side of its offering.

In terms of the games team, Nick Sultanti remains the supermarket’s games buyer. Sultanti has worked for HMV, Gamestation and Tesco and is supported by a full entertainment team. Morrisons also announced a 0.9 per cent rise in year-on-year sales for its fiscal year ending January 30th, during which it saw a record amount of customers visit its stores.

Number of UK stores:

Wm Morrison, Supermarkets PLC,  Hilmore House, Gain Lane, Bradford, BD3 7D


Contact number:
0845 611 5000

Key personnel:

Nick Sultanti – Games buyer
James Jackson – Buying Manager
Hannah Taylor – Buying Assistant
Kevin Lee – Buying Manager
John Wilson – DVD Buyer
Phil Utley – Music Buyer
Nick Chilcott – Trading Manager
Mike Snell – Commercial Director (Non Food)




With over 750 stores nationwide, Argos is one of the UK’s biggest High Street chains. It sells over 40,000 home products in total.

Argos’ buying team has seen some big changes this year. Games buyer Justin Lennox joined from GAME while assistant buyer Ed Gregory moved across from Gareth Morris was promoted within the merchandising team to buying assistant, while the retailer is on the lookout for another buying assistant.

Argos launched 24-hour home shopping channel Argos TV last month where it is currently trialling several video game slots.

Number of UK stores: 750

Home Retail Group plc,
489-499 Avebury
Milton Keynes,  


Contact number:
0845 603 6677

Key personnel:

Anthony Stocker – Buyer, Video Games and Music
Duncan Pickering – Trading Manager for Technology
Justin Lennox – Video Games Buyer
Ed Gregory – Assistant Buyer for Video Games and Musical Instruments
Gareth Morris – Video Games Buying Assistant



Tags: GAME , HMV , tesco , games , high street , best buy , comet , dixons , gamestation , argos , stores , amazon , grainger games , entertainment , , asda , retailers , shopto , Blockbuster , morrisons , sainsbury's , the hut group , chips , toys r us , john lewis , games retail

Follow us on

  • RSS

Add a new comment

You need to be logged in to post comments. If you do not have an account then please register.



There are no comments yet, be the first to add one!