Games Retail Guide 2011

Dominic Sacco
Games Retail Guide 2011

The Hut Group

The online specialist runs several white label sites for online retailers including Tesco, LoveFilm and Asda. Its own sites – such as and – stock a variety of products.

The Hut Group’s games buying team has grown from six to eight individuals over the past 12 months, with Ed Leighton joining as head of games hardware and Alex Dantanus appointed games product marketing executive. Sarah Jasper has become head of business development.

Address:, Meridian House, Gadbrook Park, Rudheath, Northwich, Cheshire, CW9 7RA

The Hut Group, 9th Floor, Suite 9.9, 1 Warwick Row, London, SW1E 5ER


01606 338197 (Northwich)
020 7808 7500 (London)

Key personnel:

Sarah Jasper – Head of Business Development
Markus Bhatia – Associate Product Director
Ben Hardcastle – Head of Games
Ed Leighton – Head Of Games Hardware
Deen Olokodana – Games Buyer
Paul Cannings – Games Buyer
James Hughes – Assistant Games Buyer
Alex Dantanus - Games Product Marketing Executive




PC World and Currys may not have the largest games offer, but it is still investing in the space.
Its most significant move was setting up digital game download websites.

Earlier this year Chris Rogers was promoted to category manager for gaming. He reports to Tony Puddefoot.
Dixons had a tough year, but its UK performance remained steady.

Number of UK stores: 650

Address: Dixons Retail, Maylands Avenue,  Hemel Hempstead, Herts, HP2 7TG

Contact number:  
0844 800 2030


Key personnel:

Tony Puddefoot – Head of Category, Home
Chris Rogers – Category Manager, Gaming
Jo Gurney – Assistant Category Manager, Gaming
Adam Olrog – Assistant Category Manager, Gaming


Grainger Games

Grainger Games is the UK’s fastest growing independent games retailer. It has more than doubled its store count in the space of a year from 28 to a whopping 64 in the North of England.

The retailer has expanded its commercial department from three to seven, which is headed up by long-term employee and head of buying Chris Harwood. He has been with the firm for ten years. Grainger also now has its own dedicated online and digital team.

The chain won the Independent Retailer MCV Award in 2008 and 2010. It stocks a wide range of games at competitive prices. Today it is more like a larger national chain than a traditional independent.

Number of UK Stores: 64

Grainger Games,
Unit 4 North Tyne Industrial Estate, Benton,
Newcastle Upon Tyne,
NE12 9SZ


Contact number:
0191 218 1820

Key personnel:

Chris Harwood – Head of Buying
Kirsty Moore – Marketing Manager
Darren Simpson – DVD and Blu-ray Buyer
Jona Smalley – Games Buyer
Benjamin Drury – Web and Digital Manager
Gareth Banfi – Web and Social Media Content Editor
Simon Robson – Web Sales Manager




Indie CHIPS is one of the longest-running video game indie chains having started in the mid ‘80s. Chipsworld entered liquidation last year but joint MDs Don McCabe and Nik Agar formed a new company – Darkplains Limited – and reopened several Chips sites. The franchise side of the business – Chips Franchise Ltd – was unaffected.

Its store count has dropped by eight year-on-year, with 18 outlets still in operation (including company-owned and franchised stores).

Number of UK stores: 18

17 Collingwood Court
Riverside Park

Contact number:
01642 227346


Key personnel:

Don McCabe – Joint MD of Darkplains (trading as CHIPS)
Nik Agar – Joint MD of Darkplains (trading as CHIPS)
Debra McCabe – Franchise and Marketing Manager
Phil Heath – Multi-Channel Manager



Tags: GAME , HMV , tesco , games , high street , best buy , comet , dixons , gamestation , argos , stores , amazon , grainger games , entertainment , , asda , retailers , shopto , Blockbuster , morrisons , sainsbury's , the hut group , chips , toys r us , john lewis , games retail

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