Games shine in HMV results

Total sales at HMV UK and Ireland dropped by 1.2 per cent and like-for-like sales down 5.4 per cent in the 12 weeks ending September 23rd compared to the same period last year. However, this is an improvement compared to the 16.7 per cent decline in the nine weeks before that.

"We're particularly encouraged by the performance of games and the fact that our share of the games market has grown,” HMV’s head of games Tim Ellis stated. “It's become an expanded part of our business, and publishers and suppliers are increasingly realising just how much we can deliver to them in terms of increased sales and profile if they, in turn, get fully behind us.”

Meanwhile, sales at hmv.co.uk grew by 150 per cent compared to the same period last year.

"We're encouraged by our recent trading performance despite the difficult market conditions,” added HMV UK and Ireland’s MD Steve Knott. “Our share on games is up, as it is for music and DVD, and we're making very good progress repositioning our store offer and aggressively developing our plans online and in the digital arena to underline our credentials as a true multi-channel specialist.

“We're looking forward to a strong Christmas release schedule, including product launches such as Wii, and have exciting marketing plans in place to optimise sales across the business during this key period.”

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