At its seasonal product unveiling today Apple showed off expected new models for its agenda-setting music hardware the iPod - but it was games, not audio, which CEO Steve Jobs pushed to the forefront.
Jobs revealed that 100m applications have been downloaded from the AppStore, the area of iTunes which distributes software. There are 3,000 apps on the story - 600 of which are games titles, many of them free.
But "some of [the games] are getting pretty fantastic. There is something here for everyone".