Future Publishing has released the new look GamesMaster today as part of its ongoing plans to reboot the entire brand.
The redesign is the biggest in the publication’s 17-year history and sees the introduction of new features, as well as a shift in focus to incorporate mobile, online and social network games.
“With considerable respect from the industry and an unrivalled legacy amongst UK gamers, GamesMaster remains an important gaming brand within Future’s portfolio,” said Simon Maxwell, group publisher, console and online.
“This extensive redesign of the monthly magazine kicks off our well-publicised reboot of the GamesMaster brand. We are currently exploring a variety of brand extensions, initially focusing on how GamesMaster is reflected online, through our CVG and GamesRadar networks.
“GamesMaster is the UK’s best-selling multiformat games magazine and continues to drive pre-orders and buzz for new games amongst early adopters. With the magazine’s fresh new look and feel, and the appointment of Lee Nutter as publisher, we are able to offer our industry partners some incredibly creative ways of promoting their new launches.”
Back in March, MCV reported that Future may be launching a new iteration of the popular GamesMaster TV series this autumn.
Future: 01225 442244