The news comes after the retailer revealed two new MDs. Tricia Brennan has taken up the reins at GAME and Martyn Gibbs will now head up the Gamestation team.
“Both brands have had an incredible year and we recognise that the existing management have been instrumental in their success,” GAME Group CEO Lisa Morgan told MCV.
“We now have exciting plans for growth at each chain. For a start, the Gamestation offices in York will remain open, so the team can continue to give customers uninterrupted service and keep doing what they do best. Both brands are strong and Martyn and Tricia will continue to build on their successes.”
And the GAME boss also revealed that more news on the Gamestation integration is coming in a matter of weeks.
“We’re still looking at this, and will give more details in April. We know that we can combine elements to create a unified approach – for example in the property strategies for each chain – while other elements, particularly those that are brand-related, will remain separate to strengthen the dual-brand strategy.”
Morgan added that with some big new releases confirmed recently, GAME is well placed to take advantage: “The business is performing very well, both internationally and in the UK, and the Gamestation integration is going very well. We continue to see strong demand for the five key formats, and European launch dates have been confirmed for Mario Kart, Wii Fit and GTA IV since we last made an announcement. The excitement about these, and the likes of MGS4, continues to grow among our customers.”