US retail giant GameStop is encouraging customers to come in to its shops to pre-order downloadable PC games.
It's not as daft as it sounds, as it lets customers use trade-in credit against the cost of the game or buy with cash.
The first game that customers can pre-order is Deus Ex: Human Revolution. Those who pre-purchase the digital edition will also receive digital versions of Deus Ex: Game of the Year Edition, Deus Ex: Invisible War and the Explosive Mission DLC for Human Revolution.
It comes as GameStop completes the integration of the Impulse download service into its GameStop website.
"This is a great illustration of how the digital distribution model and in-store experience really complement one another," said GameStop general manager of digital Steve Nix.
"We have seen great success selling DLC for console titles in our stores, so expanding on that model and helping customers discover digitally distributed PC games in stores is a natural fit."