“I give the probability of this working at zero,” DeMatteo told Edge. “While customers wanted to buy a new, say, Killzone 2, they weren’t going to wait the week or two weeks it took to get the credit, then buy Killzone 2. They want Killzone 2 the day it comes out. They need the money and the credit right now.”
GameStop once trialled a similar scheme but abandoned it after a low level of consumer uptake.
“Electronics Boutique also tried it and failed,” he added. “There's no consumer acceptance. With consumers, there is immediacy for currency when they want to buy a new game. It didn't work for us, and I can't see it working for them.”