This Facebook push may come through its Irish Jolt Online business, courtesy of a strategic move masterminded from the HQ in Texas.
But a football management game? You couldn’t find anything more suited to a core set of British consumers.
By focusing on digital content instead of the High Street, GameStop is looking beyond the limits GAME set out in its ‘transformative’ five point plan just two months ago.
It’s forward thinking, exciting, and dares to challenge the notion that retail brands hold power forever.
And it certainly puts a unique perspective on the trade’s little bun-fight over UK consumer shows.