GameStop on the rise

Total income reached $13.6 million, up from a loss of $2.5 million in the same period last year. Sales reached just over $1 billion, almost double last year’s figure of $534.2 million.

Buoyant hardware sales were credited for the improvement, with CEO R. Richard Fontaine stating: “Strong sales of Xbox 360, an unexpected resilient performance from Sony’s PS2 and robust sales of Nintendo’s DS Lite reflect a growing installed base of game customers measured by our 69 per cent increase in hardware sales.”

The retailer also noted the impressive performance of titles such as Madden NFL 07, Saints Row, Dead Rising and Splinter Cell: Double Agent.

"Never before in video game history have we had so many outstanding consoles to energise the existing gamers, entice the upgrade customer, and attract new customers to gaming and GameStop," Fontaine added. "We have a contemporary platform attracting core customers, a seven year-old platform attracting a value customer, handhelds attracting a broader demographic gamer and the latest revolutionary systems just coming to market.”

The recent US launches of both Sony’s PS3 and Nintendo’s Wii have met with huge media and consumer interest, thrusting games into the cultural limelight.

Whilst the limited stock of both machines, though most notably the PS3, will limit the financial impact either can make this Christmas, the public interest bodes well for the performance of gaming in the next 12 months.

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