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Gametail plans to conquer Europe

Ben Parfitt
Gametail plans to conquer Europe

New online retailer Gametail is already preparing aggressive expansion across  the continent – just a week after making waves with cut-price promotions Gametail generated a lot of buzz this week with one-day-only bargain deals (including Halo: Reach for £31.99) used to trail its brand before official opening.

The company doesn’t properly go live in the UK until September 17th, but has already set its sights on the big European territories, and says it will establish a presence in each.

“We hope to break into five key European markets within the first 18 months: UK, France, Germany, Netherlands and Spain,” said Gametail director Adam Harris.

“To support this the website will be launching in multiple languages and accepting payments in both pounds and Euros.”

Harris says the site will reach out to consumers directly: “Whilst the majority of our marketing will focus on social activities, you will also find us at all European trade shows and pro gaming events.”

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Tags: Retail , video games , expansion , retailer , europe , gametail

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