GAME's new stores open their doors today, MCV can reveal, and the firm says the outlets will stock a range of 'new products'.
GAMEtronics is the new brand and are currently restricted to just Lincoln and Cambridge. The outlets will focus heavily on trading in and electronic goods, such as tablets, laptops, cameras, TVs and other electronic devices. But they will stock a selection of new items, too, including hardware, accessories, games and digital codes.
GAME says the new stores are a way for more gamers to afford new products and 'take the leap into the next generation of gaming.'
A 25% extra on trade-ins for electronic goods and goody bags are being offered as part of a launch weekend promotion.
Image credit: Ian Chambers, Twitter