Post-release, consumer geek works out how to unlock said naughtiness in PC game; and is quickly followed by console owners, who actually, painstakingly mod their systems in order to see digitised sex act.
Villainous comedy lawyer Jack Thompson goes mental, as does Presidential also-ran Hilary Clinton. (Rumours that her ire was fuelled by her own husband’s fondness for ‘hot coffee’ remain unfounded). Combined with the much-misunderstood announcement of Bully, this led to mass protests outside Rockstar’s offices.
To read the next entry in our list of the biggest controversies in the history of gaming, click here.