Speaking at a lively session at the Game Developers Conference today, Rovio exec Peter Vesterbacka has argued that 59p title Angry Birds is in no way disposable.
In February, Nintendo’s US boss Reggie Fils-Aime said “one of the biggest risks today in our gaming industry are these inexpensive games that are disposable".
Vesterbacka disagrees. “There were some comments by Nintendo, that $0.99 apps are destroying the industry, and making games disposable,” he said.
“We don’t regard Angry Birds as disposable content. That’s why every few weeks we update the game. More levels, more content. Though games publishers and studios say that social media is a really important element to its business, at Rovio we really mean it.
“We try to read and respond to every letter, every email and every Tweet we get.”
For lots more detail on this story, head over to Develop.