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Get tips on how to sell digital games at Games Retail 2020

Christopher Dring
Get tips on how to sell digital games at Games Retail 2020

Some of the most digital-ready games companies will offer advice on how to sell digital games at Games Retail 2020.

Top brass from Xbox and Sega, the developer/publisher Team 17 and games retail start-up gamesGRABR will take part in a panel discussion at the event, which takes place on September 16th.

Xbox’s Pawan Bhardwaj, LIVE and digital Product Manager joins gamesGRABR CEO Tony Pearce and Sega’s digital distribution director James Schall will be quizzed by Debbie Bestick, MD of hugely respected UK games studio Team 17.

The digital content discussion is one of many hot-button topics addressed at Games Retail 2020, a new conference from the MCV team that looks at the future of selling games.

Other topics discussed are virtual reality and in-store technology, games merchandise and selling via social media – plus we’ll be showcasing all new market data about the retail market in the UK.

The event is a full-day conference, tickets include networking breaks and lunch.

CLICK HERE TO BOOK YOUR TICKET. Tickets cost £149. Discounts are available for retailers with smaller budgets – contact Sara.Mather@intentmedia.co.uk to find out more.

Confirmed talks from companies including Green Man Gaming, FIGURE Digital, Juniper Research and Powatag will offer insight into…

- Market data tracking and forecasting the games business up to the year 2020?

- Virtual reality and what it really means for retail?

- How mobile technology like QR codes can aid the retail experience

- Why the PC games market is so important and where it’s going next

Details on each talk can be found below. You can book your tickets here. Games Retail 2020 takes place on September 16th at BAFTA on Piccadilly in London.

It’s an all day conference kicking off at 10am – attendance include access to the conference and networking areas, lunch plus an expo. Games Retail 2020 is organised by MCV and its parent Intent Media, responsible for other events include the MCV Awards, Games Media Awards and the London Games Conference.

More speakers will be announced very shortly, including talks and panel discussions covering selling games through games merchandise, augmented reality in-store and the future of specialist retailers and selling digital content.

Tickets are available now for Games Retail 2020 - with a 33% discount available for retailers (contact the MCV team direct for the discount code).

Contact Sara.Mather@intentmedia.co.uk or call her on 020 7354 6001 to find out more about attending. Games Retail 2020 is supported by event partner Xbox One.

To find out more about sponsorship, email Conor.Tallon@intentmedia.co.uk or Alex.Boucher@intentmedia.co.uk call them on 01992 535 646. Check www.gamesretail2020.com for more information.

GAMES RETAIL 2020: THE SPEAKERS:

Selling Games by Marketing in the Moment

Twitter will discuss the role the hugely popular social platform can help retailers - big and small - sell more video games. Samir's talk will discuss what the firm does currently, and what stores can expect from the future.

Speaker: Samir Bhana, Twitter

The PC Keynote You Never Get To See at E3

Leading UK retailer Green Man Gaming gives Games Retail 2020 attendees a look at why PC remains the fastest growing platform for games on the planet. Why is it so popular? What is the impact of digital downloads? And how can retail get involved in the PC opportunity? Using its data-driven insight into the market via both digital distribution and online physical sales, and through delving deep into player's in-game behaviour, Green Man Gaming’s Darren Cairns has the answers.

Speaker: Darren Cairns, Green Man Gaming

Mobile: Uniting Digital And High Street Strategy

Dan Wagner, CEO and founder of Powa Technologies, the company behind mobile commerce app PowaTag, discusses how the games industry can use mobile technology to keep high street sales alive in the face of digital purchases and meet the needs of an increasingly demanding consumer group. This includes bridging the gap between traditional and online retail strategy with mobile commerce, and using mobile and Bluetooth technology to gain the same level of insight into customer behaviour as eCommerce.??

Speaker: Dan Wagner, Chairman and CEO of Powa

Virtual Reality: What Does It Really Mean For Retail?

The hype around Oculus Rift and Project Morpheus may well be justified – but until these are real products in the marketplace, how can retail benefit from virtual reality? And will retail be able to sell its experience via virtual worlds?London agency Figure Digital explores these questions, referring to its work on virtual reality retail spaces for the likes of Tesco.

Speaker: Ben Paterson, FIGURE Digital

The Road To 2020 in Numbers

Juniper Research offers a look at what the future holds for the games market, drawing on its extensive research and forecasting ahead until the year 2019. With annual global games revenues predicted at $41bn in the next five years, what does that mean for sales of console and PC games? When is the next round of games hardware due to arrive and what boost will that provide???

Speaker: Eva Hunyadi, Juniper Research

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Tags: mcv , digital retail , Games Retail 2020

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