Games-centric TV platform Ginx has acquired Player Channel.
The moves means that as of 6:00am this morning Ginx is now available to an estimated 13m French homes and a further 3.5m in Germany.
The company will also expand its advertising operations to provide for specific ad opportunities for UK, French and pan-European markets.
“Video gaming is about to enter another golden age with the upcoming launches of next-generation gaming consoles,” Ginx CEO Michiel Bakker stated. “But even before they are here, we have seen the extraordinary success of the Grand Theft Auto V game taking over $800 million on its first day, making it the biggest entertainment release of all time.
“So it goes without saying that video gaming has resolutely entered the mainstream. GINX is dedicated to bringing the world of videogames to TV screens around the world and I am very excited to be able to announce this huge leap in our global footprint today.”