The push kicks off from October 27th. Nintendo describes the latest line-up as “Natural choices in light of their appeal to a wide range of audiences old and young, creating an affinity with the brand.”
Marketing director at Nintendo UK Dawn Paine said of the ads: “Families all over the UK are smiling, laughing and having fun together, whether they are flexing their mental muscles, unravelling mysteries or cooking a perfect meal on Nintendo DS or racing, hitting a strike, ace or hole-in-one with Wii there really is something for everyone and every family.”
Girls Aloud added: “We all love our Nintendo DS’s, whether racing with Mario Kart on the tour bus or looking after our Nintendogs in the studio at the end of a hectic day, there’s always something to keep us laughing and entertained - the different DS colours mean we never get them mixed up too!”
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