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Google and Twitter confirm LGC keynotes

Michael French
Google and Twitter confirm LGC keynotes

Two of the biggest forces in media will deliver keynotes at the November 21st London Games Conference.

Google and Twitter will take to the stage at the only event which brings together executives from the games industry, across the disciplines of marketing, sales and media. The title of the 2012 event is 'Digital discovery and distribution for games: What works and what's next'.

The Google presentation will be given by games market specialist and the firm's Industry Manager for Entertainment Warren Mills.

Delegates will get a guide to search trends in gaming and what they mean during the life cycle of a game. From first announce through to post release DLC.

This focused presentation is vital for anyone looking to ensure their games reach the biggest possible audience across search, YouTube, the Google display network and mobile.

Meanwhile Bruce Daisley, sales director, Twitter UK, will deliver a presentation focused closely on the video games audience.

Insights will be delivered on the trends around games, based on terms and time of day. He will share case studies from games publishers who are getting it right, and describe what best actions can grow followers and engagement, with both free and paid for activity.

Stuart Dinsey, MD of Intent Media said: "It's important to us that delegates at the London Games Conference get games specific market intelligence and definite next steps they can take to build their business.

"That's why we're delighted to partner with Google and Twitter – world leading businesses who will deliver relevant, practical presentations."

London Games Conference 2012 is organised by Develop publisher Intent Media.

It takes place at One Wimpole Street, London, on Wednesday, November 21st.

LGC consists of a four-hour conference with plenty of audience interaction, plus extra presentation options during the after-event networking dinner for attendees and exhibitors.

Tickets are still available at a limited early bird cost of £199. To attend, contact Hannah.Short@intentmedia.co.uk or call 01992 535 646.

For details on partner packages and sponsorship opportunities, contact Lesley.Blumson@intentmedia.co.uk or call 01992 535 646.

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Tags: london games conference 2012 , lgc 2012

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