An anonymous source “familiar with the matter” is quoted as saying: “While everyone appreciates the dollars Google can throw around, when it comes to [in-game ad] experience, they just don’t have it.”
According to next-gen.biz, Google has reacted to the news, calling it “rumour and speculation”.
The Wall Street Journal first reported Google’s interest in Adscape last month.
Last year, Microsoft acquired in-game ad firm Massive for around $200 million.
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Game of Thrones The best-selling series of novels and popular HBO TV show arrives on consoles in the form of an RPG
Gem Creative
Web Graphic Designer
UK - South East
Aardvark Swift Recruitment
Market Analyst
UK - London
Sony Computer Entertainment Europe (SCEE)
PR Manager
UK - London
PlayStationEU Reminder: PlayStation Network Scheduled Maintenance Today. t.co/ujpeBzbv
SCEEBlog PlayStation Network Scheduled Maintenance t.co/grKwJXOn
developonline 38 Studios CEO Jen MacLean steps down, joined by recent hire Senior VP John Blakely t.co/P0uzIEmN
SEGA SEGA Blog: Free Stuff Friday – May 25, 2012: Aliens goodies and more in this week's Free Stuff Friday! t.co/eRhPP2XU
Konami The #Konami #E3 Battle has begun! Round 1, Day 1 pits #METALGEAR RAY v @ Konami Digital Entertainment, Inc. t.co/zzlECcT9
Monetising Mobile 2012
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Games Media Awards 2012
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Nordic Game 2012
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Updated: May 23rd 2012
3DS nears UK 1m; Vita sales slow compared to PSP
If Nintendo's machine achieves milestone in June it will have taken three months longer than DS
Judge recommends Xbox 360 ban in US
Also suggests that Microsoft pay a bond of seven per cent on the value of every unsold console
Siri - Apple's agent of corporate espionage?
IBM bans Siri use in the workplace after discovering Apple keep a record of all requests
FEATURE: Gunning for GAME
Blockbuster and HMV believe they are the prime destinations for the UK's gamers
Activision thinks Bungie deal may outlive boxed games
Accepts that retail model for four games "may be via digital rather than disc"
Angry Birds launching Kovalainen F1 tie-in
Speculation that new title will be web-based
HMV U-turns on game plan
Games space will now increase, not decrease; CEO: It'd be 'criminal' to ignore GAME shrink
Toys R Us facing financial struggle
Reports say the toy retail giant is looking to appoint advisers to refinance or restructure ...
iPad Mini to launch in October?
Rumours claim Apple preparing smaller tablet for autumn release with $200 price tag
EA grows brand licensing team
Stephen Wanigesekera becomes senior brand licensing manager for Europe
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