Google swoop for Adscape confimed?

A story on Red Herring says that the search engine giant has bought the San Francisco firm in what may be a strategic move to secure multiple technology patents.

An anonymous source “familiar with the matter” is quoted as saying: “While everyone appreciates the dollars Google can throw around, when it comes to [in-game ad] experience, they just don’t have it.”

According to, Google has reacted to the news, calling it “rumour and speculation”.

The Wall Street Journal first reported Google’s interest in Adscape last month.

Last year, Microsoft acquired in-game ad firm Massive for around $200 million.


Tags: google , in-game ads

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