A new national games retail powerhouse is emerging to challenge the market dominance of GAME, Gamestation, HMV, CHIPS and the supermarkets.
MCV can reveal that Grainger Games plans to quadruple its presence in the UK to over 80 stores after snaring an experienced, crack team to mastermind its growth. The store burst will be initiated by Grainger opening its first outlets in the south of England.
Former Gamestation regional manager Phil Moore has joined the outfit as sales director – and MCV understands that Grainger is keen to sign more top staff from the 60 employees made redundant at the GAME-owned specialist this year. Moore told MCV:
“I can absolutely see a time when we have 80 stores. My long term plan is to grow Grainger Games into a nationally recognised brand that delivers real value to every customer, across every revenue channel.”
He added: “It would be great to see our orange on the High Streets of southern England, but we are not limiting ourselves to expansion in only one direction or location.
There are currently a number of options on the table that Grainger Games is very excited about.
“When I see how our customers interact with our proposition, and see how much value we deliver, I know that the Grainger Games brand will sit very comfortably in any UK location. As long as the right sites become available, and we remain in a strong enough position to expand into those sites, then we will do.”
Grainger Games currently operates 22 stores in Scotland and the North of England.