US trade body ESA has seen its members grow to 34 with the additional of GREE, MadCatz and NetDragon Websoft
GREE and NetDragon Websoft are two of the biggest names in social and mobile games right now, while MadCatz – famed for its accessories – has recently become a fully-fledged publisher (it publishes Rock Band 3, amongst others).
These new members are leaders in the breathtaking number of business models that exist to excite and reach today’s entertainment consumers,” said ESA president Michael Gallagher.
We look forward to learning from them, and protecting their future success in critical areas such as e-commerce regulation, privacy, and intellectual property protection.”