Last year Activision proudly announced that Call of Duty: Black Ops II made $500m in 24 hours. It was a world record for an amount of money made by an entertainment product.
Now, not only has GTA V beaten it, but it has smashed it by an astonishing $300m.
GTA V has generated $800m in 24 hours, says Take-Two, in all countries excluding Japan and Brazil.
More than Harry Potter. Call of Duty. Avatar. Star Wars and so on and so forth.
This is all according to company estimates and is not NPD or Chart-Track verified. But it is the biggest launch in UK entertainment history with 1.57m games sold in a day, look right here for more.
The game launched on September 17th, with some 2,000 games retailers opening their doors at midnight in the UK alone.
“All of us at Take-Two are thrilled with the initial response to Grand Theft Auto V. Once again, the team at Rockstar Games have outdone themselves, setting the entertainment industry's new standard for creativity, innovation and excellence," said Take-Two boss Strauss Zelnick.
“Beginning at midnight on Monday, consumers around the world gathered in anticipation to be among the first to experience the evolution of this remarkable series. In North America alone, more than 8,300 stores opened their doors at midnight to welcome fans whose loyalty and enthusiasm were rewarded with what The New York Times called ‘the most immersive spectacle in interactive entertainment’. We are incredibly proud of Rockstar Games’ creative achievement and could not be more pleased with the success of this launch.”