Guide to Gamescom

Ben Parfitt
Guide to Gamescom

In less than seven weeks our trade fair grounds will once again be transformed into the world’s most impressive interactive arena.

After the final whistle is blown in the World Cup, Europe will be looking forward to the kick-off of Gamescom 2010, the world’s largest trade fair for video games.

Covering 120,000 square metres of space, Gamescom 2010 guarantees action, gaming fun and entertainment.

From August 18th to 22nd, the gaming world will once again convene in Cologne. From developers, publishers and trading partners to the large community of gamers, we are expecting over 245,000 visitors and more than 460 games-related exhibitors to join together under the motto ‘Celebrate The Games’.

Gamescom will await them with an even broader international scope and exciting news from the industry. In terms of themes, this year’s Gamescom will once again cover nearly all areas of video games. A spectacular supporting programme, both on and off the site, will allow the entire city of Cologne to celebrate the games accordingly. 

In 2009 we learned that the cornerstones of Gamescom work extremely well. This year we can concentrate on the fine-tuning.

The business area is the exclusive European trading and business platform at Gamescom with its own access points and entrances, short distances and a high level of quality while visiting this area.

Thanks to optimal connections to European transport routes and three airports, travelling to Cologne is quick and simple. It is even possible to travel directly to Cologne from abroad without changing planes or trains.

Our partner hotels, numbering around 70, guarantee sufficient hotel capacity – something that you have no doubt already discovered when planning your trip.

In addition to these amenities, we will be introducing additional services with matchmaking and the online appointment scheduler in order to facilitate contact between trade visitors and exhibitors even before the start of the trade fair. Visiting the business area will thus be even easier and more efficient for trade visitors and retailers.

The business area is once again very much in demand amongst the industry. In addition to national companies, this year we will again be welcoming major firms from the United States, France, Great Britain, Japan, China and even Cyprus and Israel.

For the first time, we will also see exhibitors from Greece, Latvia and Jordan.

The group pavilion for Korea will also be celebrating its Gamescom debut, which is certain to be another interesting contact point and further illustrates the demand for internationalisation in Cologne.

Gamescom is even building bridges to North America. For the first time we will be presenting an official partner country. With the help of our partner, the German Federal Association of Interactive Entertainment Software (BIU), we were able to attract Canada for this debut.

Known as the world’s leading creative location in the games industry, Canada will be key in helping Gamescom connect with the North American market.

During Gamescom there will be several opportunities to come into contact with Canadian industry and government representatives – whether in the Gamescom business area or during this year’s GDCE.

As was the case last year, games, events and top-class entertainment will await fans, families and friends of interactive entertainment. The exhibition portfolio consists of the entire thematic range of the games industry, spanning PC and video games to online and offline games.

Fans will find a new area in Hall 9: the Online World, a dedicated space for online and browser games.
We expect to see numerous world and European premieres from the cream of the industry, as well as celebrity guests. We’re pleased that all major companies in the industry that were in Cologne last year are once again presenting with their products and innovations. 

Once again, we will be honouring the best of these with the Gamescom Award. There is an additional category this year: an award to suppliers of games hardware.
Beyond the latest hardware and software, Gamescom offers additional entertainment highlights in its supporting programme. Both on and off the trade fair site, visitors can relax on the Gamescom beach, journey through time at a retro exhibition and more.

The European Sports League will be putting on a special highlight at Gamescom. Following the World Cup, sports fans will not have to wait another two years until the next European Championship – the electronic sports version will be taking place during Gamescom.

The city of Cologne also plays an important role through the Gamescom festival, which will round off Gamescom 2010 and bring the games into the city.

To kick things off on August 18th at the Tanzbrunnen, two of Germany’s best live bands will be playing.

Then from Friday to Sunday, the city centre will celebrate with consoles, show trucks and presentations around Friesenplatz, Rudolfplatz and Neumarkt. All of this will of course be open-air and free of charge.

As you can see, the arena for great entertainment has been set.

Cologne is ready for the second run of Gamescom – we look forward to seeing you there.


Wednesday, August 18th to Sunday, August 22nd.
(August 18th is a day for trade visitors and the media only. Event opens to the public on the Thursday.)

Key exhibitors
Nintendo, Namco Bandai, Warner Bros, Microsoft, THQ, Konami, Sony, Ubisoft, Bigben Interactive, Koch Media, Electronic Arts, Square Enix, Take-Two, NCsoft

Koelnmesse – Cologne, Germany

Gamescom Business Area
Designed as a place for retailers, publishers, service companies and developers to do business, this year’s business area has increased its international scope.

GDC Europe
The Game Developers Conference Europe returns for its second year from Monday August 16th to Wednesday August 18th just before the Gamescom show gets underway. This year’s show boasts 20 per cent more paticipants, with Tuesday, August 17th dedicated to online and browser games.

Canada has named as the first partner country of Gamescom. As such, the Canadian games industry will have a strong presence at the Cologne trade fair, with several of the countries’ leading publishers, developers and more exhibiting in the business area in Hall 4.2.

Gamescom Festival
Like last year, Gamescom will extend beyond the trade fair into the city of Cologne. It kicks off on Wednesday August, 18th with a concert featuring two popular German bands – Stanfour and Revolverhead. The festival will continue on the Friday and to the Sunday with additional artists, show trucks and presentations. All of the events are free of charge and open-air.

Gamescom Congress
The congress is held by the State Government of North Rhine-Westphalia, the city of Cologne and the German Federal Association of Interactive Entertainment Software (BIU). This year’s day-long summit is devoted to current trends in the use of games and their impact on society. The congress will also discuss the challenges presented by the rise of social and online games.

Gamescom Entertainment Area
Games, events and entertainment can all be found within 120,000 square metres of space in Gamescom’s entertainment area. New this year in Hall 9 is an Online World, a dedicated space for online and browser games. There will also be a Gamescom beach to relax on, a retro exhibition and the European Sports League will be putting on a European championship complete with national anthems and marching-in ceremonies.

GamesCompetence in Hall 8 offers exhibitors, parents, families and educators specific help on dealing correctly with interactive entertainment media. This theme was a huge success last year, and has been expanded with around 40 companies signed up this year. Once again, GamesCompetence brings together presentations, contents, and aids that focuses on youth protection, media education and more.


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