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Guitar Hero targeting musical instrument retail

Ben Parfitt

by Ben Parfitt
Wednesday, November 5th 2008 at 1:52PM GMT

Activision has revealed a plan to target a whole new segment of the market with its release of the fourth instalment to its music franchise, Guitar Hero: World Tour on November 14th.

The publisher intends to get its game installed in a number of musical instrument outlets in an attempt to target musicians, and therefore broaden the already huge market appeal of its globally popular brand.

To read the story in full, head over to CasualGaming.biz.

Tags: Retail , stores , hero , guitar , instruments , musical , mi

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