Halo 3 blamed for Box Office slump

Ben Parfitt

by Ben Parfitt
Tuesday, October 16th 2007 at 12:39PM BST

CVG reports that film executives have blamed the late September release of Halo 3 for the massive 27 per cent drop in takings at the Box Office for the weekend of October 5th.

Whilst Microsoft is relishing Halo 3’s $300 million plus sales to date, movies such as Ben Stiller’s The Heartbreak Kid performed substantially worse than expected.

“The audience on this game is the 18-to-34 demographic, similar to what you'd see in cinemas,” Janco Partners analyst Mike Hickey stated. “This could last for several weeks.”

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Tags: halo 3 , halo 3 box office , halo 3 film slump

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