Hasbro buys back digital rights from Infogrames

HASBRO has reacquired its digital gaming rights for $65 million from Infogrames. And in a joint licensing deal, Atari’s parent company has also snapped up the exclusive rights to 10 key Hasbro franchises.

The details were revealed in an announcement by the two companies this morning (June 9th). Infogrames had previously held the digital rights after its acqusition of Hasbro Interactive and Games.com in December.

As part of the deal, Infogrames has bagged 10-year exclusive rights to produce video games based on the Dungeons & Dragons licence.

Atari is scheduled to publish three D&D titles in ‘05/’06 – D&D Online, NeverWinter Nights 2 and Dragonshard.

Infogrames also picks up seven-year exclusive rights to 10 Hasbro franchises, including Monopoly, Scrabble, Game of Life, Battleship, Clue, Yahtzee, Simon, Rish and Boggle.

The licence covers wireless, online Internet games and interactive television formats.

Hasbro, meanwhile, reacquires digital rights to properties including Transformers, My Little Pony, Tonka, Magic: The Gathering, Connect Four, Candyland and Playskool.

Infogrames will retain the right t sell certain Hasbro titles during an unspecified transition period.

"This agreement is consistent with our objective of providing more resources for the Group's growth, while concentrating on brands with a significant potential, and investing in Atari's new products,” commented Atari chairman and chief creative officer Bruno Bonnell (pictured).

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