A new social media campaign is looking to raise awareness of the 3DS.
Nintendo's new #3DSreasons campaign is designed to tap into renewed momentum around the handheld now that it has a strong software library - with a number of key releases ahead of it.
A video is now live on the Nintendo UK YouTube channel to kickstart the promotion. You can see it below.
Vanisha Kavia, product manager at Nintendo UK, told MCV: "The idea behind the Nintendo #3DSreasons campaign is to drive awareness of how there has never been a better time to own a Nintendo 3DS.
"With unique features such as Nintendo Letter Box and StreetPass, along with a really strong and exciting release schedule in 2013, fantastic multiplayer experiences and a huge back catalogue of great games, we hope that people will see that Nintendo 3DS offers something for everyone.
"The video, which will be promoted online and through our social channels, kickstarts the campaign and highlights a selection of reasons and we hope that it will prompt everyone out there to join the conversation and share what their #3DSreason is."