Geoff Heath has joined fast-growing music games outfit 4mm Games as it opens new offices in London.
The New York-based publisher has opened an office in the West End to support its European growth. Advisory board memeber Heath will offer strategic input.
4mm was formed last year by former Rockstar Games veterans Jamie King and Gary Foreman. The publisher is currently overseeing the completion of its first game, Def Jam Rapstar, which will be distributed by Konami.
The London office will handle sales and marketing for the game while spearheading 4mm’s long-term Euro growth.
“In my career in the video games industry, I have rarely come across such a passionate, creative and talented management team as the guys at 4mm,” said Heath.
Heath established Activision’s European base and most recently served as CEO for NCSoft Europe. He was given an OBE for service to the video games industry.
“I am thrilled to be a part of 4mm’s future success and support them in becoming a major global player.”