High Five for THQ

The one-year deal begins in October, and is the publisher’s first foray into terrestrial TV having already made a significant splash with satellite TV sponsorship.

THQ will support all programmes within Five’s Shake to push its forthcoming line up of kids’ titles, which includes Scooby Doo! Unmasked, Bratz Rock Angelz, The Incredibles: Rise of the Underminer and Spongebob SquarePants: Lights Camera, Pants!

“As THQ continues to expand and invest in its kids’ targeted portfolio this sponsorship provides us with an excellent opportunity to promote a number of key titles across the coming months,” commented THQ UK product manager Angela Bateman.

“We look forward to building on previous successes to form a solid on- and off-air marketing relationship with Five.”

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