Because "PC accessories concession" just doesn't have the same ring to it.
HMV and peripherals vendor Razer have opened a new in-store area in the London Trocadero branch dedicated to Razer's products.
Named the Epic Wall Bay, this section gives consumers the chance to try out high-end keyboards, mice, headsets and mouse mats designed specifically for gaming.
The concession is the located near the store's Gamerbase, where players can pay to play selected PC releases.
It is the first of several in-store Razer areas that are due to appear across Europe. The company plans to triple its Epic Wall Bay concessions by the end of 2013.