Horror under the Hammer

The Hammer Horror franchise achieved mass popularity in 1957 after the release of The Curse of Frankenstein in London, making international stars of Christopher Lee and Peter Cushing.

The studio also produced a series of shows for BBC radio and television, including landmark series The Quatermass Experiement.

The Hammer library includes classics such as The Mummy, Brides of Dracula, The Curse of the Werewolf and The Two Faces of Dr Jeykll. Despite, or possibly because of, Hammer’s low budget production values, the licence would offer a rich library of material to any developer.

The industry has seen a rash of licences being snapped up by games firms in recent years. With only a limited number of available new properties emerging each year, publishers and developers have increasingly turning to older, classic franchises.

Film and game treatments of series such as Starsky and Hutch and Charlie’s Angels may have enjoyed mixed success at retail and the box office, but the Hammer licence is arguably distinctive enough to attract a high level of interest if it is developed into a range of games titles.

The success of THQ’s Destroy All Humans! suggests that B-movie sensibilities have a strong retail appeal.

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