The road to XBOX ONE. Follow the journey

How can games publishers make money from mobile apps?

Stuart O'Brien
How can games publishers make money from mobile apps?

Monetising Mobile: How To Make Apps Pay Their Way takes place on Wednesday May 26th at BAFTA, 195 Piccadilly, London.

Email Jodie Holdway now to reserve a place for just £229 +VAT, or call +44 (0)1992 535 647.

Monetising Mobile has been conceived by MCV sister title Mobile Entertainment to give practical advice about the huge commercial opportunity offered by the apps space.

Games are a key element of the ecosystem - Gameloft's iPhone revenues in 2009 alone hit €17.6 million, while Lima Sky - a two-man development team from New York - sold more than 3 million copies of Doodle Jump for Apple's device.

PopCap's Plants vs Zombies grossed more than $1 million in its first nine days on App Store.

At Monetising Mobile you will hear from connected gaming specialist Scoreloop, games industry analyst Nicholas Lovell, in-app payments provider Bango, Google-owned ad network AdMob and app store owners O2, BlackBerry and Vodafone.

Shazam will also be on hand to reveal some of the secrets behind its phenomenal iPhone success.

In addition to compelling presentations, the event will offer guaranteed networking with speakers, plus an informal dinner.

The full speaker line-up includes:

Andrew Fisher, CEO of Shazam
Russell Buckley, VP of global alliances, AdMob
Ray Anderson, CEO, Bango
Volker Hirsch, strategy advisor, Scoreloop
Jascha Samadi, MD, Apprupt
Matt Pollitt, head of communications, ustwo
Caroline Van den Bergh, head of product, Golden Gekko
Nicholas Lovell, founder, Gamesbrief
David Gibbs, general manager of mobile, Sky
Charles Damen, VP of business development, Mach
Charles McLeod, CEO, Metaflow
Patrick Mork, VP of marketing, GetJar
Ray de Silva, enabler of commercial partnerships, Vodafone Internet Services
James Parton, Head of O2 Litmus
Sanyu Kiruluta, senior application development consultant, RIM (BlackBerry)
Dietrich Banschbach, director EMEA SSG Scale Influence, Intel

Monetising Mobile is being supported by Platinum Partner Intel, Gold Partners O2, GetJar, Mach and Metaflow, and Silver Partners Bango, Adfonic, Tanla and Apprupt.

To book a ticket email: Jodie.Holday@intentmedia.co.uk or call +44 (0)1992 535646.

For sponsorship opportunities contact: Katy.Grant@intentmedia.co.uk or call +44 (0)1992 535647.

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